Why Your SEO May Not Be Working

Have you noticed that your search engine optimisation strategy is not working? Have you been trying to get your website or articles on the first page of Google with no luck? Unfortunately, there are several reasons why your SEO may not be working.

  • Website design

Has your website been designed for all devices? Was your SEO strategy included throughout the design and development process? Website design and user experience are some of the most critical factors that can affect your SEO ranking. In addition, you need to make your website easy to navigate so users will stay on for longer, thus increasing your SEO ranking.

 

  • Website speed

Site speed has an incredible impact on your SEO ranking. Conversely, if your website is too slow, users will become impatient and click off it, increasing your bounce rate, affecting your SEO.

 

  • Content

Content is one of the critical factors that affect your SEO ranking. Your content will affect search engine optimisation in several ways, including:

  • Gaps in your content. Many websites have little to no content for many of the keywords they want to target. You can’t rank for keywords and topics without content.

  • Poor content. The Google algorithm identifies high-value content and ranks it. Invest in high-quality content that includes articles, videos and infographics.

  • Content that is not optimised or is over optimised.

  • Duplicated content.

 

  • Bad links

Your SEO may not be working due to harmful links. So, when link building, you have to make sure that the links are legit and lead to quality content. Also, broken links on your website lower your SEO ranking.

 

  • Your site was hacked

If you were recently hacked, it would show in your SEO ranking. One of the ways to tell if your website was hacked is if it was defaced. You may also notice strange traffic coming to your site.

 

If you need help building your SEO strategy for your website, look no further than Anchor Digital. Our SEO experts will help you create something that will land you on the first page of many search engines. Visit our website or contact us for more information on SEO.