You might already be aware that Search Engine Optimisation is an effective way to attract organic traffic to your website or online platform. SEO helps you reach out to potential customers who convert to buying and returning customers/readers.
You might also be using several SEO strategies for your online platform or website. It is important to realise that SEO keeps on evolving. To continue reaping its immense benefits, it is important to make sure that you keep up with the current trend in SEO.
This article gives you the top SEO strategies that you should look out for in 2021. These strategies include;
- Mobile Friendliness
This is one of the most important SEO strategies that you should adapt to as soon as possible. Google introduced mobile-first indexing which makes search engine to look for mobile version first instead of the desktop version. Also, most users access the internet from their mobile devices and therefore you should ensure that your website is mobile-friendly.
- Optimise for voice search
In the coming years, users will be using voice searches very much. This means that these search queries will impact search results and ranking. Make sure that your website content is optimised for voice search.