How to Create Engaging Landing Pages for Automated Emails

Great emails alone don’t make a campaign. To drive conversions from those emails, you’ll need to push your audience in the right direction so that they complete the desired action–be it a purchase, webinar registration, download, or something else. That means that where your customers land after the click matters as much as the message itself. As such, each email should come with its own landing page, one that is tailored specifically to the segment receiving the email.

 

Landing Pages are an efficient way to create customisable, single-purpose webpages that your readers land on after clicking a link or call to action button from your website, a search engine or one of your email messages. They’re a great way to offer more details on a promotion or event, to provide additional product information to readers contemplating a purchase, or to capture visitors’ contact information. Landing Pages are a powerful tool for engaging with website visitors, re-engaging your email readers, reinforcing your company’s message and inspiring customers to act on your products or services.