As a marketer, you need to know if you are actually getting the returns from your marketing efforts. Return on investment (ROI) is a very important metric to measure in your SEO marketing strategy.

 

By measuring ROI it will give you the ability to know where you need to improve on to increase your SEO. It is important to justify your marketing efforts through the budgets you spend and the returns you get.

How To Measure SEO ROI

Marketers find it difficult to measure the return on investment on their SEO marketing efforts. Compared to other forms of paid advertising, SEO is all about getting organic exposure to your website. This is what makes it difficult to measure the ROI.

 

Investment in SEO is to use relevant keywords in your articles and blog posts. The return on SEO investment is getting organic traffic on your website which is difficult to determine whether it was brought by the keyword you used.

 

Unlike other advertising services such as Google Ads where you can measure the return on investment, in SEO it is different.

 

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Measuring the return on investment of your SEO efforts is different and unique for the individual marketers. This is largely determined by the means used to earn money on your website. Good examples include the e-commerce website and lead generation website.

 

If you have an e-commerce company, to track your SEO ROI, you will need to track the e-commerce activities. To do so you can use tools such as Google Analytics to set up a tracker on these activities on your website.

 

With this, you can track product performance, sales value, transactions as well as the time of purchase. These key metrics will help you to decide on how well your SEO efforts have done.

For lead generation websites, tracking SEO ROI requires you to set up goal metrics tracking on your website depending on what you want to achieve.

 

The best thing with SEO marketing is that it has several benefits which include increased traffic, low advertising cost, decreased customer acquisition cost and more.

To increase the ROI on your SEO marketing efforts, you can follow these tactics.

  • Crosslink your website pages
  • Create a featured snippet
  • Optimise your title tags
  • Write high-quality long-form content
  • Optimise the images on your website

Are you looking for someone to help you with your SEO marketing needs as well as social media marketing? Anchor Digital professional marketers will help you achieve great results from your marketing efforts. Contact Anchor Digital for more information.