Proven Ways To Increase Your Google Rankings

 

As a business owner, you want to ensure that your website ranks as high as possible in Google's search results. After all, the higher your website ranks, the more likely people will find and visit your site. However, getting your website to rank well in Google is no easy task. Google's algorithm is incredibly complex, and countless factors go into determining where your website ranks. In this article, we'll discuss proven ways to increase your Google rankings, so you can get more traffic and grow your business.

 

Keyword Research 

 

The first step in increasing your Google rankings is to conduct keyword research. It’s the process of identifying the keywords and phrases people are searching for when looking for products or services like yours. Once you know what keywords and phrases people are searching for, you can optimise your website for those keywords, which will help you rank higher in Google's search results.

 

Proven Ways To Increase Your Google Rankings Proven Ways To Increase Your Google Rankings 

 

When conducting keyword research, you'll want to focus on long-tail, longer, more specific phrases that people are searching for. Long-tail keywords are less competitive than short, broad ones and more likely to convert into sales.

 

On-Page Optimisation

 

Once you've identified the keywords you want to optimise your website for, it's time to start optimising your site. On-page optimisation is making sure your website is as search-engine-friendly as possible. There are a few key things you'll want to focus on when optimising your site:

 

  • Title tags: Title tags are the text that appears in the browser's tab when someone visits your website. They're also the text that appears at the top of the search results when someone searches for one of your keywords. Make sure your title tags are descriptive and include your main keywords.
  • Meta descriptions: Meta descriptions are short snippets of text that appear under the title tag in the search results. They're designed to give people an idea of what your website is about. Ensure your meta descriptions are clear and concise and include your main keywords.
  • Headings: Headings are the text that appears in the different sections of your website. Make sure your headings are descriptive and include your main keywords.
  • Content: Content is one of the most important things to optimise on your website. Ensure your content is high-quality, relevant, and includes your main keywords.

 

Off-Page Optimisation

 

Off-page optimisation refers to activities you do outside your website to improve your search engine rankings. One of the most important off-page optimisation strategies is link building.

 

Link building refers to getting other websites to link to your website. The more links you have pointing to your site, the more authoritative and valuable Google will perceive your website and, therefore, the higher it will rank in the search results.

 

One way to get other websites to link to your site is to create high-quality, shareable content. If your content is great, people will naturally want to link to it. Another way to get links is to reach out to other websites and ask them to link to you.

 

Local SEO

 

If your business has a physical location, Local SEO is important to increase your Google ranking in local search results. Local SEO refers to the process of optimising your website so that it shows up when people search for businesses like yours in their local area. 

 

There are a few key things you'll want to focus on when optimising your site for Local SEO:

 

  • List your business on Google My Business: Google My Business is a free listing service provided by Google. It allows you to list your business on Google Maps, so people can find you when searching for businesses like yours in their local area.
  • Claim and optimise your business on other directories: Other directories such as Yelp, Yellow Pages, and TripAdvisor allow you to claim and optimise your business listing.
  • Encourage customer reviews: Positive customer reviews can also help improve your local SEO. Encourage satisfied customers to leave reviews on your Google My Business page and other directories.

Increasing your Google rankings is essential for any business looking to increase its visibility and reach more customers. By conducting keyword research, optimising your website for search engines, building backlinks, and focusing on local SEO, you can take the necessary steps to get your website to rank higher in Google's search results. As a reputable SEO agency, Anchor Digital, a Brisbane SEO company, can help you to implement all those strategies and more for your business. By working with an experienced and professional agency, you can be sure that your efforts will be targeted and effective.