Search intent is the motivation driving a search. It can either be an informational need, a transactional need, or an emotional need. The informational need is when individuals search for a topic to satisfy their curiosity by learning more about it. Emotional searches are motivated for self-improvement, happiness, and inspiration. Transactions searches are driven by purchasing something related to their search query. A good search engine optimiser should be aware of this and take appropriate action so that their SEO appears on the top results when people are looking for something they need. Aside from keywords, it is essential to consider the intent of the searching person. It might look odd that people would have a different intent, but that's just how people do it. Some people search to realise what they want while others search because they know what they want. There are even those who search because they want to satisfy their curiosity. Your search intent depends on the query, but usually, it can be broken down into one of these general categories:
Search intent is to find information that is relevant to the query. This category includes searches for specific websites, articles, blogs, etc.
Search intent is to meet new people who share similar interests. Search intent includes social searches and dating sites like Tinder and OkCupid.
Search intent is to improve a conversation in progress by providing relevant information or boosting the topic's interest level. How to identify search intent
Through advertisement
From the search engine's context
From the searcher's behaviour on the page
from online content that is shared with other people
From a search result button that declares more information on a topic
Through your personal experience in your field of expertise. This will not be accurate because you are biased. However, it helps. If you need assistance in analysing and tracking your social media platform metrics or SEO ranking, consult Anchor Digital. Visit their website or contact them for more information.